• Laundry 2JOUR | Fine Fragrance Universal Laundry Detergent: luxury laundry detergent with long lasting scent, concentrated liquid detergent formula and enzyme-based premium fabric care | Laundry Care / Detergents | 2Jour Concierge, your luxury lifestyle shop | designer detergent, high-end laundry soap, fine fragrance detergent, best smelling laundry detergent, detergent for luxury wardrobe care
  • Laundry 2JOUR | Fine Fragrance Universal Laundry Detergent: luxury laundry detergent with long lasting scent, concentrated liquid detergent formula and enzyme-based premium fabric care | Laundry Care / Detergents | 2Jour Concierge, your luxury lifestyle shop | designer detergent, high-end laundry soap, fine fragrance detergent, best smelling laundry detergent, detergent for luxury wardrobe care
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Laundry 2JOUR

Fine Fragrance Laundry Detergent | Universal

Fine Fragrance Laundry Detergent | Universal

£46.00
£46.00
Sale Coming soon

Fine fragrance laundry detergent with long-lasting scent, concentrated formula, and fabric-care system designed to preserve colour, structure, and everyday garments.

  • Luxury-grade fine fragrance, reactivated through movement for up to 1–3 days
  • Precision multi-enzyme complex for deep, targeted stain breakdown
  • Colour-lock and soil-release system to preserve vibrancy and fabric clarity
  • Conditioning ingredients to support fibre smoothness and softness
  • Balanced formula, designed to be gentle on skin and everyday garments
  • Soil-release system to maintain visual clarity
  • High-efficiency concentrated formula

The Ingredients

Ingredients

  • 5–15% Anionic Surfactants
  • <5% Non-Ionic Surfactants
  • <5% Amphoteric Surfactants
  • Enzymes (Protease, Amylase, Lipase, Cellulase, Mannanase, Pectate Lyase)
  • Fragrance
  • Motion-Activated Fragrance System
  • Colour-Lock Polymer
  • Soil-Release Polymer
  • GLDA (Water Softening Agent)
  • Glycerin
  • Panthenol
  • Aloe Vera Extract
  • Antioxidants (Vitamin E, Ascorbyl Palmitate)
  • Preservative System

Formulated without

  • Phosphates
  • Chlorine bleach
  • Optical brighteners
  • Microplastic beads
  • Synthetic dyes
  • Harsh alkaline builders

2Jour Notes

The Fine Fragrance Universal Laundry Detergent is designed for those who consider garment care part of a broader daily ritual. Created as a concentrated formula, it cleans effectively while respecting the structure, colour, and longevity of fabrics.

The fine fragrance is not confined to the wash cycle; it unfolds gradually through wear, remaining close to the textile rather than overwhelming it.

By bringing care, performance, and scent together in one considered composition, it simplifies the routine without compromising refinement.

  • 800 mL
  • Universal
  • HE suitable

View full details

The Fragrance

up to 1–3 days of subtle scent, activated by wear

Citrus · Musks · Airy White Florals

A study in modern cleanliness.
  • Soft white musks form the structural base, creating a smooth, textile-like aura that feels freshly laundered rather than perfumed. A restrained citrus touch — bright but fleeting — introduces an immediate freshness cue without forming a cologne character.
  • Airy white florals add lift and transparency. They enhance clarity and light without becoming recognisable as a floral composition.
  • The result reads as clean linen, quiet air, and refined simplicity.
Fresh. Subtle. Universally elegant.

Floral · Musks · Soft Petal Nuance

A luminous rose designed for fabric.
  • Centifolia and Damascena rose create a clear, recognisable identity — petal-like, fresh, and modern. White musks soften the structure, keeping the rose airy and textile-appropriate rather than cosmetic.
  • Delicate floral modifiers add diffusion and lightness, preserving transparency and movement within the scent.
  • The expression remains clean and contemporary — a rose that feels pressed into crisp cotton rather than worn on skin.
Refined. Balanced. Quietly distinctive.

Green · Woods · Floral Nuance

Structured freshness with depth.
  • A subtle green opening introduces clarity and brightness, followed by aromatic herbal notes that bring crispness and architectural tension. The base unfolds into clean woods — cedar, amyris, amber woods — creating stability and understated warmth.
  • Floral elements remain secondary, supporting structure rather than leading the composition. Micro-accents add depth without sweetness or spice dominance.
  • The overall impression is modern, dry, and composed — a fresh, woody clarity that belongs naturally to fabric.
  • Controlled. Contemporary. Confidently unisex.
  • Conditioning components to support fibre feel
Designed for everyday garments.

*please note, top, heart, and base notes will be added after the fragrance is finalised with the Perfumer

The System

The Scent

The fragrance is structured to integrate with fabric and evolve during wear.
  • Fine fragrance formulation Developed specifically for laundry application to remain stable, recognisable and textile-appropriate after washing and drying.
  • Motion-activated system that reawakens the fragrance for up to 1–3 days A fibre-binding system anchors the fragrance within the fabric after washing. It stays embedded in the textile and reactivates through movement and touch during wear. Perceptible during wear, activated by friction, for up to 1–3 days.
  • Balanced intensity Subtle yet recognisable. Designed to stay close to the fabric — never overwhelming.
Refined. Controlled. Textile-appropriate.

Performance Backed by Science

The multi-enzyme system is designed to break down everyday stains at a molecular level.
  • Breaks down protein stains Addresses sweat, blood and food residues at a molecular level
  • Decomposes starch residues Targets pasta, rice and sauce buildup within fibres
  • Removes oils and sebum Helps lift body oils, grease and cosmetic lipids from fabric
  • Eliminates daily buildup Targets foundation traces, deodorant marks, skincare residues and urban pollutants
  • Enhances fabric clarity Helps reduce dullness caused by residue and repeated wear
  • Performs at low temperatures Designed to work efficiently from 20°C
  • Adapts to water conditions Remains effective in both soft and hard water environments

Colour & Fabric Care

Beyond cleaning, the formula is structured to support garment appearance over time.
  • Supports vibrancy of coloured fabrics
  • Colour-lock technology reduces dye transfer
  • Anti-redeposition system prevents loosened dirt from settling back into fibres
  • Anti-pilling support for smoother fabric appearance
  • Conditioning components to support fibre feel
Designed for everyday garments.

Key Ingredients of The Formula

  • Advanced cleansing base A carefully structured surfactant system including Sodium Cocoyl Isethionate, Coco Decyl Glucoside, Cocamidopropyl Betaine and Sodium Lauroyl Sarcosinate delivers effective yet balanced cleaning performance.
  • Colour lock technology A dedicated colour-protection polymer helps reduce dye transfer and supports vibrancy of coloured fabrics.
  • Anti-redeposition system Performance polymers help prevent loosened dirt from settling back onto fibres during the wash cycle.
  • GLDA chelating system GLDA and Sodium Citrate help neutralise metal ions in water, maintaining performance in both soft and hard water environments.
  • Conditioning support Glycerin, Panthenol and Aloe Vera Extract support fibre feel and fabric comfort.
  • Antioxidant stability system Tocopherol and Ascorbyl Palmitate help maintain formula and fragrance integrity over time.
  • Multi-enzyme complex Protease, Amylase, Lipase, Cellulase, Mannanase and Pectate Lyase work at a molecular level to break down protein, starch and oil-based stains.

The Use

  • Concentrated format High-efficiency formulation delivers effective cleaning with a measured amount per wash.
  • Suitable for HE machines Compatible with high-efficiency and standard washing machines.

Be The First to experience Laundry 2JOUR.

We are completing the final touches on our debut product — the Laundry 2JOUR Universal Detergent, launching in a limited first batch of 2–3 signature fragrances.

Join the early access list to be notified at launch and secure the numbered first production, or support the project from day one on Kickstarter.

The Laundry Room

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